Websites & direct bookings · Lombok & Bali
I build fast, beautiful websites for villas and boutique stays on Lombok and Bali, made so that more of your guests book with you, not through a platform that keeps 15% or more.
Typical Lombok villa site
Schematic, from my check of 363 working sites
Oasis Residences
A site I designed and built
Prices
Not on the homepage
80%Total shown before paying
Booking
No booking engine found
78%Book now, live availability
The guest
Ends up on a platform, ~15% commission
Books direct, in the manager's own checkout
What I found on Lombok
Before writing to anyone, I mapped the accommodation on Lombok and checked every website I could find. Most places lose direct bookings for reasons that are simple to fix.
Method 01
Every place to stay on the island I could find, before writing to anyone.
Method 02
Only on booking platforms, or a site of their own? And does that site still work?
Method 03
Are prices on the homepage? Is there a booking engine?
Automated check of each homepage, November 2026. Your site may do better than average: the free video review looks at it properly.
The commission problem
Booking.com usually charges around 15% in Southeast Asia, more with its visibility programmes. Airbnb's host-only fee is 15.5% for most hosts. Agoda and Traveloka are in the same range.
The platforms are useful, and you should keep them. But a guest who already found you on Instagram or Google, and then books through a platform because your own website is slow, unclear or missing, is commission you didn't need to pay.
Room revenue per year$32,850
Commission you pay per year
$4,435
at today's mix
You'd keep per year
$788
after ~3% payment costs on direct bookings
An example with your own numbers, not a promise. How many guests book direct depends on your prices, reviews, season and more. With clients I measure direct enquiries before and after launch, so you can see what actually changed.
Work
Two private pool villas in Sanur, Bali. I designed and built the website end to end: it is the kind of site I build for you.
A calm, cinematic site built around the villa's own photography, with real floor plans and a neighbourhood guide.
Guests see availability on the site and book one villa online through the manager's own checkout, or ask for both villas at once.
“Ask Oasis” answers guest questions from the villa's own information and hands over to a person when it should.
Bookings, calendar, occupancy per month and requests in one place, behind a login.
Not shown here: it sits behind a login.
Packages
Fixed prices, agreed before I start. Prices for local businesses in rupiah are on the Bahasa Indonesia page.
| PackagesThree ways to work together.Fixed prices, agreed before I start. Prices for local businesses in rupiah are on the Bahasa Indonesia page. | OnlineGuesthouses, surf camps and small villas that need a proper home online.from€450+ €15 per month for hosting & care | DirectVillas and boutique stays that want guests to book with them.from€1,250+ €45 per month for hosting & care | Direct + AssistantLarger villas, boutique hotels and management companies.from€2,500+ €120 per month for hosting & care |
|---|---|---|---|
| Your website | |||
| Website | One page, fast on a phone | Multi-page | Multi-page |
| Languages | English and Bahasa Indonesia | 2–3 languages | 2–3 languages |
| Rooms, photos and prices | |||
| WhatsApp button and map | |||
| Google Business Profile set up | |||
| Domain, hosting and SSL | |||
| Direct bookings | |||
| Prices and availability visible | |||
| Your booking engine connected (e.g. Beds24 or Smoobu) | |||
| Google free booking links via that engine | |||
| Pay by card or QRIS through an Indonesian provider | |||
| Reviews and direct-booking perks on the site | |||
| Assistant | |||
| WhatsApp assistant that drafts replies, your team approves | |||
| Availability and prices from your booking engine | |||
| Pre-arrival and post-stay messages | |||
| Draft replies to Google reviews | |||
| Monthly report on direct enquiries | |||
Guesthouses, surf camps and small villas that need a proper home online.
from€450
+ €15 per month for hosting & care
Your website
Villas and boutique stays that want guests to book with them.
from€1,250
+ €45 per month for hosting & care
Everything in Online, and:
Your website
Direct bookings
Larger villas, boutique hotels and management companies.
from€2,500
+ €120 per month for hosting & care
Everything in Direct, and:
Assistant
Always included
Managing several villas? One site and one assistant can cover them all: ask for a proposal.
How it works
Send me your website or listing. I record a short video of how a guest experiences it on a phone, and what keeps them from booking direct. No cost, no obligation.
If you like what you see, you get a clear proposal: what I build, what it costs, when it's ready.
You send photos and details, I do the rest. You see the site before it goes live and get two rounds of changes.
I keep it fast, secure and up to date. You can ask for small changes any time.
About
I'm a web developer from the Netherlands, and I focus on villas and boutique stays on Lombok and Bali. The problems are the same across both islands: platforms taking their cut, WhatsApp all day long, guests asking the same questions, and a website that doesn't help.
I work for a small number of places at a time, so you always talk to me. I'm on Lombok and Bali from time to time and happy to meet in person then.
Questions
No. Keep them: they bring guests who don't know you yet. Your own site is for the guests who already found you, so they can book without the commission.
That depends on your platform contract, so check it. A safe and common alternative is a perk for direct guests, like an airport transfer or breakfast.
You do. The domain, the content and any booking engine licence are in your name. If you ever stop working with me, you keep everything.
By card or QRIS through an Indonesian payment provider such as Midtrans or Xendit, or through your booking engine. The provider charges its own fees, usually a few percent.
It drafts answers about your villa, prices and availability, and your team approves them with one tap. It tells guests it is an assistant. It never confirms a booking on its own.
I can't promise that, and nobody honestly can: it depends on your prices, reviews and season too. What I do promise is a fast, clear site and a booking path without friction. We measure direct enquiries before and after, so you can judge for yourself.
Contact
Send me the link to your website, Instagram or listing. Within a few days you get a short video with what I'd change, and why.
